Your Marketing Operating System
Connect all your Marketing and Sales data and get dashboards for Daily Control, Campaign Management, Investment, etc.
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Marketing Intelligence
Daily Control
Daily Control is your real-time marketing command center. It monitors spend, leads, CPL, and CTR across every ad platform minute by minute, automatically comparing with the previous day and detecting statistical anomalies before they impact your budget. With smart alerts, channel-level breakdowns, and daily trend lines, you can make optimization decisions every morning instead of waiting until month-end.
Marketing Operations
Campaigns Management
Campaigns gives you a complete performance view of every active campaign across all your ad platforms in one place. Track ROI, spend, conversions, and cost per lead at the campaign level, instantly identifying your top performers and underperformers with clear visual rankings and contribution breakdowns by vertical.
AI Insights
Recommended Actions & Insights
Every time you open a section of your marketing dashboard, Calliope automatically analyzes your real-time metrics —spend, conversions, CPL, ROAS, performance by platform— and generates recommended actions specific to your business. These aren't generic tips: every recommendation references actual campaigns, specific channels, and real figures from your account. You'll know exactly what to adjust, where to cut, and how much to invest to maximize results.
From detection to action in seconds.
- Contextual Summary
- AI Insights per screen
Machine Learning
Investment Simulator powered by AI
Simulate and save different investment scenarios with per-platform precision across several timeframes.
Projected Revenue, Expected ROI and Budget Distribution per Channel.
